Search Engine Optimization

Rank Higher

On Search Engines

There’s absolutely no doubt about it. A well optimized website is the undisputed digital channel for a business to generate new leads and sales. But to achieve this requires a website to have a clear content strategy, be technically proficient and conform to the latest search engine optimization recommendations and best-practices – typically set by the industry leading search engine, Google.

Despite the rise in importance of Social Media, the average customer will still always turn to a search engine such as Google whenever they have an immediate requirement for a product or service or are in the process of researching their next supplier.

It’s therefore important for your business to be visible at the very moment a potential customer is searching for a business such as yours.

The process of ensuring your website ranks at the top of Google for related searches is called Search Engine Optimisation (or SEO).

Climb the Search Engine Rankings.

Search Engine Optimisation (SEO) is defined as the practice of optimising a website and its content in order to be discovered through a search engine’s organic search results.

SEO is the practice of increasing the quantity and more importantly, the quality of traffic to your website through organic search engine results. When we talk about Organic Search results, we mean those websites that are shown AFTER the text-based adverts on a Google Search Engine Results Page (also known as SERP).

For example, with quality SEO in place, when someone is searching for a product or service you offer, your website will be one of the first pages suggested to them.

One of the main goals of SEO is for your business to rank higher than your competitors on search engine results pages. If your web page ranks higher than those in the same industry, you will drive more traffic to your website than they will. If your website is structured correctly, you should therefore, receive more leads or conversions, and in doing so, will build a tangible, measurable value to your business.

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SEO in 2025

A New Approach is Required

Clearly, a lot has changed with Search Engine Optimisation (SEO) since 1997, but today, the entire SEO approach needs to be looked at differently if you want your business to gain long-term benefits. Businesses should no longer simply want their website optimised for the search engines, they should put a strategy in place that helps them OWN the search engine results.

At Marketeers, we are here to help you own the search results. We know that SEO is not easy and that it takes a considerable amount of time and effort for it to work effectively, and this is why we believe that the first step to Search Engine Ownership lies in explaining to our clients just how SEO works and why it works. Without an understanding of the process, a business will never reach its full online potential and on the back of this, opportunities will be lost.